We set out with the inspiring goal to improve the lives of adult smokers by taking substantial steps in our long-held ambition to transform tobacco.
Todd Holbrook, President, R. J. Reynolds Vapor Company
Who we are
RJRVC combines tobacco expertise with innovative technology to provide adult tobacco consumers with enjoyable products. What started with vapor innovation has expanded into revolutionary products and categories to meet adult tobacco consumers’ evolving preferences.
At RJRVC, we operate our business in a responsible manner that best balances the needs of our stakeholders. RJRVC is focused on offering responsible, innovative, satisfying products for adult tobacco consumers’ evolving preferences. Our Vision and Values seek to reflect the interests of shareholders, adult tobacco consumers, employees, and other stakeholders. RJRVC shares the values and principles of its parent company, Reynolds American Inc.
We are developing and marketing products that provide adult tobacco consumers with satisfying options for a diverse range of experiences and occasions. We are excited for the future of our industry and to define the path that drives change in our society.
We have a diverse portfolio of incredible brands for every adult tobacco consumer occasion and preference.
SHAY MUSTAFA, SENIOR VICE PRESIDENT, ORAL CATEGORIES