For adult tobacco consumer's who have made the decision to use tobacco, RJRVC’s Modern Oral product portfolio provides revolutionary alternatives to traditional tobacco through enjoyable product formats and experiences.
While the traditional smokeless tobacco category is anchored with historical moist and snuff products in the U.S. market, shifts in adult tobacco consumer preferences are driving change at an unprecedented pace. RJRVC is leading the effort in addressing the emerging category of Modern Oral nicotine products.
Our Modern Oral category reflects RJRVC’s deep understanding of adult tobacco consumer interest in a range of product options to suit their modern lifestyles. Consisting of high-quality ingredients, our Modern Oral products address key consumer preferences: choice, convenience, and consideration.
Our portfolio of modern oral products is addressing a developing category to provide adult tobacco consumers with alternatives to traditional combustible and smokeless tobacco products, and we are committed to engaging with regulators, adult tobacco consumers, and other stakeholders as we expand the options available to adult tobacco consumers.
VELO is intended to be used anytime, anywhere – while continuing to provide adult tobacco consumers with flavorful and enjoyable experiences.
VELO is a tobacco-derived nicotine product that comes in the form of nicotine pouches. VELO contains no tobacco leaf or other tobacco plant matter apart from the nicotine extracted from the tobacco plant. Unlike traditional moist tobacco products that require spitting, VELO is hassle free and spit-free.
VELO nicotine pouches will initially be available in two flavors (mint and citrus) and two nicotine strengths (2mg and 4mg) that reflect our deep understanding of adult tobacco consumers’ evolving preferences and expectations for a range of options. Important information regarding the use of this product is available on the branded website, www.velo.com, and contained on the product packaging.
The first of our modern oral nicotine products to expand in the market is REVEL dissolvable nicotine lozenges – an innovative product tailored to meet the evolving preferences of today’s adult tobacco consumer.
REVEL is made by extracting nicotine from tobacco leaves and infusing it into dissolvable lozenges. This process allows us to develop a product that adult tobacco consumers can enjoy any time with no spitting, spills, or clean up and minimal waste.
REVEL dissolvable nicotine lozenges are available in four flavors (mint, crema, dark mint, and berry) and two styles (hard and soft lozenges) that reflect our deep understanding of adult tobacco consumers’ evolving preferences and expectations for a range of options. Important information regarding the use of this product is available on the branded website, www.thatsrevel.com, and contained on the product packaging.
We are committed—through our responsible marketing practices to adult tobacco consumers—to preventing youth access to both VELO and REVEL.
REVEL and VELO products contain nicotine. Nicotine is addictive. No tobacco product is safe or without risk.